Healthcare Industry - Mad Vision
M.A.D VISIoN
Healthcare Industry
make a difference
My impact...
Please use scrolls below
Year: 2005/2006 Product: Brevet Tx (Anti-Embolic Stockings) Market: Hospital (NHS/Private) Company: Medlock Medical/Molnlycke Health Care “Reinvigorated a hospital compression product for the prevention of DVT and subsequent Pulmonary Embolism”. State of affairs: - A single letter explaining the cost advantage of 20% compared to the market and industry leader - No other marketing/sales strategy, promotional material/tools, rebate package, clinical or product update or improvements My direct impact: Ergonomic study of product dynamics and structure - Pioneered a new application technique - Industry unique training manual/approach (applied ergonomics) - New synergy explanation between compression dynamics and physical/manufacturing structure of stocking - Clinical justification supporting the new paradigm - Hospital dynamic study (product flow) - Via a self realised statistical tool offered a clinical argument supporting furure research The issues involved the following: Compliance, product ergonomics, hospital dynamics, cost, training, application, human physiology and mortality - Defined the marketing mix Promotional Materials/Tools: STP (Segmentation, Targeting and Positioning) - Sales Presentation (PowerPoint) - STP strategy aimed at Nurses and patients “Stop the Struggle” - STP strategy aimed at procurement/trust “Phase Conversion Plan” - STP strategy aimed at Consultants/KOL “Stiffness Dynamic” - Single leave piece displaying the ‘3 pillar’ strategy towards product - Single Excel statistical tool detailing cost, rebate, usage analysis - Defined rebate package and structure Product updates and support: - Introduction of ward boxes - Improvements to stocking quality perception - CD-ROM training video - Training manual
Year: 2003/2004 Product: Epaderm (Dermatological Emollient Ointment) Market: Primary/Secondary Health Sector and Consumer OTC market Company: SSL International/Medlock Medical “Innovated and introduced an industry unique sales presentation to enhance dermatological sales”. State of affairs: - Product details and various marketing initiatives - No product demonstration strategy other than ‘open the pot’ My impact: Ergonomic study of product dynamics and chemical analysis - Highlighted the molecular synergy between product, water, minerals, pressure and heat - Introduced new practical presentation that included this molecular relationship - Practical demonstration highlighted products USP Promotional Sales Materials: - Promotion of “No Tax on Skin” and “Tax Free Skin” (limited price promotion) - Dedicated retail stand and consumer promotion - Epaderm eczema/Wet wrap centre (central London) trade uniform - Regular spot at The Allergy Show (London) - Generic Consumer Dermatological presentation (PowerPoint) Product updates and support: - Reintroduction of spatula dispenser (Infection Control) - Introduction of demonstration DVD
please scroll down
Rupak Dey
You are viewing the text version of this site.
To view the full version please install the Adobe Flash Player and ensure your web browser has JavaScript enabled.
Need help? check the requirements page.
