make a difference
My impact...
Year:2001/2002
Product: Live Jazz Night
Market: Restaurant/Entertainment Sector
Company: Pizza Express PLC
“Introduced very successful Live Jazz evenings at Welwyn Garden City, Herts,”
State of affairs: Please scroll down
- No branch marketing sales strategy or directive
- No growth strategy
- No marketing material
My direct impact:
- Introduction of “Monday Night Live Jazz” theme
- Designed all posters and art work
- Managed promotion with B2B, B2C and local Press
- Managed to attract major UK Jazz artists
- Improved staff performance with ergonomic catering study
- Made it a fun and energetic place to work
- Increased sales by 35% (TO: £11,000 per week on average)