M.A.D VISIoN

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Hospitality Industry

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My impact...

Year:2001/2002 Product: Live Jazz Night Market: Restaurant/Entertainment Sector Company: Pizza Express PLC “Introduced very successful Live Jazz evenings at Welwyn Garden City, Herts,” State of affairs: Please scroll down - No branch marketing sales strategy or directive - No growth strategy - No marketing material My direct impact: - Introduction of “Monday Night Live Jazz” theme - Designed all posters and art work - Managed promotion with B2B, B2C and local Press - Managed to attract major UK Jazz artists - Improved staff performance with ergonomic catering study - Made it a fun and energetic place to work - Increased sales by 35% (TO: £11,000 per week on average)

jcoltrane
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