CV/Resume
make a difference
Like myself, if you aspire with an open mind to make a difference, in which real value is realised and delivered profitably
Then, maybe we should talk
Rupak Dey
Oslo, Norway
British national married to a Norwegian citizen & studying the Norwegian language
Birth Date: 05.10.1976 Mobile: +47 95 15 17 41 E-mail: ru@madvision.co.uk
Award winning sales experience with a science & management background
Instinctive marketing professional specialising in segmentation strategy & communications
Self taught creative Adobe design skills
Experience
April 2009 - Present: Self employed
Marketing Consultant
Whilst relocating, completed small marketing projects both in the UK and in Norway. In addition, self initiated a study to understand marketing as a discipline i.e. Strategic Determination Vs Tactical Implementation.
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Dec 2007 - Mar 2009: Nobel Biocare UK Ltd
Marketing Coordinator
Responsibilities included management of UK trade journals, channel partners & all marketing communications including PR (integrated design & placement of adverts & scientific articles).
Other duties included event management, sales & promotion tracking, budgeting, competitor analysis & direct sales lead generation & support.
Main Achievements
•Rebranded & designed Dental Training & Education department’s promotional literature for improved differential visibility & positioning.
•Introduced in-house design capabilities for enhanced customer value proposition & improved organisational effectiveness.
•Project managed successful corporate Road Shows & a major new UK specific exhibition stand.
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Nov 2002 - Sep 2007: Molnlycke Health Care Group AB
Commercial Representative (Central England)
Responsible for introduction and maintenance of sales revenue within the new UK NHS procurement & market framework as presented by the Department of Health SCEP.
Key driver of the commercial team across all regions within the UK by formulating business strategies needed for the future phases of the NHS procurement evolution.
Main Achievements
•National Compression Sales & Commercial Representative of the year award (Jan 2006/7).
•European Dermatology Sales Award (Dec 2003).
Innovated & introduced an industry unique sales presentation to enhance dermatology ointment sales for the entire UK sales force.
•Reinvigorated a hospital compression (DVT prevention) product (market value: £1.5M pa). Achieved first UK Hospital Trust contract for the compression product (£140K pa) thus defining the sales protocol (Aug 2005). Secured new sales contracts (Aug 2006) valued at £600K pa.
Innovated & developed a training manual unique to the market through pioneering a new application technique & methodology for the compression hosiery industry. Further developed an effective & successful sale & marketing approach.
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Sep 2000 - Aug 2002: Pizza Express Plc
Assistant Branch Manager (Hertfordshire)
Responsible for personnel, fiscal & operational management of three UK restaurant branches.
Main Achievements
•Introduced a very successful live Jazz evening within the Hertfordshire branch; results included an increase in sales by 35% under my direct management & positive branding within local area.
•Made a positive contribution towards staff moral, efficiency, energy & overall professionalism through investments in training & inclusion within the decision making process.
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Miscellaneous Experience
Oct 1999 - Jul 2000: Chaucer College, Canterbury, Kent
Japanese communication exchange tutor
Assessing & improving foreign student’s use of spoken English.
Jul - 1996 - Oct 1999: Employment Agencies, Luton, Beds
Summer holiday employment
Various employment activities including manual warehouse & industrial labour.
Jul 1991 - Jul 1996:First Health Ltd, Luton, Beds
Sales & Nutritional Adviser
Responsible for sales of sports & vitamins supplements including customer advice.
Education & Qualifications
Feb 2007 - The Marketers Forum, London
CIM Professional Diploma in Marketing
Oct 1996 - Jul 2000: University of Kent at Canterbury
BSc. Biochemistry with Medical Studies
Sep 1993 - Jul 1996: Luton 6th Form College, Luton
Four A-Levels/As-Levels: Chemistry, Biology, Politics, General Studies/English
Sep 1989 - Jul 1993: Ashcroft High School, Luton
Six GCSE Levels: Mathematics, English, Science & Design & Realisation
General / Interests
I have a passion for Jazz, with favourites including Chet Baker, Miles Davis & John Coltrane,
as well as being a Dylan & Marley fan.
Alongside the study of classical civilisations, marketing & the Sciences, my further interests include
staying in shape by playing football in the summer & skiing in the winter.
Reference available on request
Marketing
Design
Sales
Awards
Leadership
Work ethic
Science
Me
My main achievements illustrated
Sep 2000 - Aug 2002
Assistant Branch Manager
Rupak Dey


