Welcome
make a difference
“there's value in segmentation”
Welcome Through the prism of effective segmentation, targeting and positioning strategy, MAD Vision aims to explore, illustrate and project the stakeholder leadership nature of marketing as a core element within an organisation’s strategy making engine. Researching organisational effectiveness and its impact on corporate functions, in particular sales, marketing and creativity. MAD Vision, seeks to present the rationale and methodology for a homogenised organisation holistically facing challenges and more importantly exploit opportunities for sustainable and competitive differential advantage In short, remarkable and fearless organisation’s, ‘wishing to make a difference’ to all their stakeholders.
Upcoming articles
Coming soon for debate, MAD Vision will present two retrospective sets of marketing and industry insight papers.
