M.A.D VISIoN

Welcome

Through the prism of effective segmentation, targeting and positioning strategy, MAD Vision aims to explore, illustrate and project the stakeholder leadership nature of marketing.

Through open thought, Mad Vision will seek to understand what marketing is (strategic determination) compared to what marketing does (tactical implementation), and the consequence of the latter for both the organisation and on marketing as a business discipline.

"What is all this bull"

"...we first have to consider that marketing might be itself flawed and constitute the main ingredient precipitating corporate ineffectiveness and general stakeholder disappointment.

Accepting this might help us move forward, refresh marketing, its perception and potential towards truly making a difference for us all.

Therefore, the angle explored is not what impact an organisation has on marketing effectiveness, rather, what impact the process of marketing and its functions has on corporate effectiveness".

An extract from the upcoming paper 'The Flaw with Marketing'.