Welcome
make a difference
Welcome
Through the prism of effective segmentation, targeting and positioning strategy, MAD Vision aims to explore, illustrate and project the stakeholder leadership nature of marketing.
MAD Vision seeks to present the rationale and methodology for a homogenised organisation facing up to challenges, and more importantly, exploiting opportunities for sustainable and competitive differential advantage.
In short, remarkable and fearless organisations, ‘wishing to make a difference’ for all their stakeholders.
"What is all this bull"
"...we first have to consider that marketing might be itself flawed and constitute the main ingredient precipitating corporate ineffectiveness and general stakeholder disappointment.
Accepting this might help us move forward, refresh marketing, its perception and potential towards truly making a difference. Maybe do so with fun, personal stakeholder fulfilment, and without fear or stress.
Therefore, the angle explored is not what impact an organisation has on marketing effectiveness, rather, what impact the process of marketing and its functions has on corporate effectiveness".
An extract from the upcoming paper 'The Flaw with Marketing'.
